A weekly report that shows which Facebook ads bring real leads.
A short report emailed to you each week: what each real lead cost, which ads to keep or stop, and up to 3 changes to make. Your first one comes 7 days after you install.
Two reports in 14 days. No card.
- No developerOne script, or a guide for your site builder.
- Read-onlyWe never change your ads or budget.
- Plain EnglishAnswers first, numbers behind them.
Your Facebook ads spent $874 for 23 real leads, $38 each. Two ads spent $412 with no leads at all. Start by stopping those two.
7 questions, answered every week
The answers come from your own website and your ad account, not from Facebook's count alone. Here is what the sample report found.
Can I trust these numbers?
Every report starts by checking Facebook's count against the leads that actually reached your form.
40leads
From its pixel, including repeats and modeled leads.
23leads
Each one tied to the ad that sent it.
- 2
What should I do next?
Stop 2 ads, fix the quote form on phones, then move budget to "Same-day repair".
Up to 3 changes, biggest first - 3
Did my last changes work?
Mark a change done, and the next report shows what it did to your leads and cost.
Starts on your second report - 4
Am I getting more leads?
23 leads, 5 more than the 7 days before.
Up 28% - 5
What does each lead cost me?
$38 a real lead. Facebook says $22, because it counts 40.
- 6
Which ads should I keep, fix or stop?
"Spring tune-up" spent $268 and "Drain special" $144, with no leads between them.
2 ads to fix or stop - 7
Where am I losing visitors?
61% of phone visitors leave the quote page before they reach the form.
You do the setup. The reports come to you.
- Day 0 · 5 minutes
Install
Add one script, or follow our guide for WordPress, Webflow, Wix or Squarespace. Click the form that counts as a lead.
- Day 0 · 1 minute
Connect Facebook
Read-only access to spend and ad names, so the report knows what each lead cost.
- Day 7 · emailed
Your first report
What is working, what is not, and up to 3 changes. Mark each one done as you make it.
- Day 14 · emailed
Your second report
Adds "Did my last changes work?", so you see the result before you pay anything.
Your 14 days start when your data does. The clock starts when your script is verified, not when you sign up, so both reports always fit. Install within 7 days of signing up.
Between reports, the same tracking is in your dashboard every day.
Channels
Every lead tagged with the channel, campaign and ad that sent it, and sent to your CRM if you like.
Journeys
The pages people read before they send the form, and where they give up.
Privacy
Visitors stay anonymous. Passwords, card details and ID numbers are never captured.
A growth report for every website, every week.
Every plan includes a weekly AI report for each website. Plans differ by how many websites you track.
- Unlimited leads
- 100,000 page views and clicks a month
- Unlimited users
- Unlimited leads
- 500,000 page views and clicks a month
- Unlimited users
- Unlimited leads
- 1,500,000 page views and clicks a month
- Unlimited users
Try any plan free for 14 days. Every website gets two reports, on day 7 and day 14. No card. Your 14 days start when your data does.
The 14-Day Facebook Ad Report
Two reports on your own Facebook ads in 14 days, free, with no card. By day 14 you know how many leads were real, what each one cost, and which ads to stop.
- Two growth reports, on day 7 and day 14The 7 questions, made and emailed for youCore
- VisitorLayer, on the plan you chooseChannels, Journeys, Events, click-to-track and CRM webhooksCore
- Ad link setup for FacebookThe link settings that tie each lead to its exact adBonus
- Install guidesWordPress, Webflow, Wix, Squarespace and any other siteBonus
- CRM recipesHubSpot, Salesforce and any webhook URLBonus
No-Hoops 30-Day Refund
Changed your mind for any reason in the first 30 days after you pay? Refund yourself from billing settings. One click, no reason asked.
See Which Ads Work Guarantee
Install the script, track your lead form and connect Facebook. If within 60 days of paying your reports still can't show which ads bring real leads, we refund you in full.
Claimed by email. We check your setup first, so we can fix anything that's wrong.Start free, read both reports, then decide.
Questions before you start
Anything else, email support@visitorlayer.com. The VisitorLayer team answers every message, and our docs cover installs and setup.
Facebook counts what its pixel reports, which can include repeat submissions and leads it models instead of sees. VisitorLayer counts each form submission on your site once and ties it to the ad in its link. The report shows both numbers side by side.
Each report answers the same 7 questions about one website:
- Can I trust these numbers?
- What should I do next?
- Did my last changes work?
- Am I getting more leads?
- What does each lead cost me?
- Which ads should I keep, fix or stop?
- Where am I losing visitors?
Stores get the same questions about sales. A report covers at least 7 days and compares them with the 7 days before, so each website gets one a week. Every report is made and emailed for you, in the trial and after, with nothing to start. It is included in every plan, with nothing extra to buy.
No. VisitorLayer asks Facebook for read-only access: spend, clicks and ad names. It cannot create, edit, pause or pay for ads. You make every change yourself in Ads Manager.
You still get the report, from your site's own tracking: whether to trust the numbers, your leads, where visitors leave and what to do next. What each lead cost and which ads to keep or stop need the ad account, so connect it when you can.
No. You add one script, or follow our guide for WordPress, Webflow, Wix or Squarespace. Everything after that is point and click on your own site. You never edit your site's code, and tracking a new form or button later is a click, not a developer request.
Form submissions keep working, always. They never count toward your events and are never paused. Events are page views and clicks, shared across your websites.
- We email you at 80% and at 100% of your allowance.
- On a paid plan, tracking stays fully on for 7 more days. After that, page views and clicks pause until your next usage period starts or you upgrade.
- During the trial there is no grace period. Page views and clicks pause at the allowance until you add payment or pick a larger plan.
If you haven't added payment, tracking stops and your data is kept for 30 days. We email you a week before anything is deleted. Add payment any time to pick up where you left off.
Visitors are anonymous until they submit a form, and then you only keep the fields you chose. Passwords and payment details are never captured.
Your first report arrives 7 days after you install.
Find out which Facebook ads bring real leads, what each one costs, and what to change first.